“The world’s smartest executives appreciate brand experiences drive brand relevance and organisational performance. But knowing how to start, structure, then lead brand experience building initiatives is something many struggle with. This Advanced Brand Experience Bootcamp solves that problem.” Course Facilitator
Learn how to build brand experiences that will help your brand retain relevance and drive long-term brand performance
Address Key Issues
Know how to build brand experiences based on scientific insight not personal anecdote
Gain A Full Understanding
Capitalise on the Expert trainers 20+ years global brand strategy experience which span a variety of industries and geographies
Key Takeaways
The Brand Experience Toolkit: Practical tools, templates, and techniques you can use to build brand experiences with your teams at work
FREE takeaways from this Bootcamp:
- A copy of Building Brand Experiences: A Practical Guide to Retaining Brand Relevance
- The Brand Experience Blueprint: Printed on a dry wipe board so you can share and refine your outline plan with your team
- The Brand Experience Toolkit: Practical tools, templates, and techniques you can use to build brand experiences with your teams at work
IN JUST 3 DAYS YOU WILL:
- Enhance your ability to structure and lead brand experience building initiatives by using the Brand Experience Blueprint
- Translate the C-suite’s brand experience aspirations into action
- Obtain a robust and rounded understanding of how to build brand experiences
- Create an outline brand experiences plan focused on helping your brand retain relevance
- Engage colleagues with your brand experience plan via clear and concise thinking
- Secure greater buy-in for your brand experience plan from senior executives due to the scientific approach you’ll adopt
- Align strategic and operational brand experience building activities with greater certainty
- Acquire advanced brand experience knowledge that will position you as a thought leader in your organisation
- Know how to build brand experiences based on scientific insight, not a personal anecdote
- Explain the rationale that underpins your brand experience plan to senior executives with greater confidence and conviction
- Feel more informed and assured when answering brand experience-related questions from your team
- Justify why your organisation needs to incorporate emotion into the brand experiences it builds
- Understand how to demonstrate the value brand experiences deliver to your organisation
- Apply a suite of brand experience building tools and templates (Brand Experience Toolkit) you will be able to use with your team back at work
MEET YOUR TRAINER
Our Expert Trainer has over 20 years of brand marketing experience spanning Europe, the Middle East, South East Asia, and Japan. He specialises in helping brands retain relevance through the brand experiences they build. Johnson & Johnson, BUPA, Dubai Properties, Maybank, Orange, Saudi Telecom Company, Al Rawabi, Ooredoo, and PepsiCo are amongst the brands he has helped.
Departments who will attend:
- Brand
- Marketing
- Brand/Customer Experience
- Strategy
- Service Design
- Corporate Communications
Job Titles who will attend:
- Chief Marketing Officer
- Marketing Director
- Head of Department
- Senior Management
- Executive
- Senior Executive
- Executive Vice President
- Vice President
COURSE AGENDA
Day 1: Rationale, Business Case, Measurement and Context ⇓
- Understand why brands that compete through experiences retain long-term relevance
- Work on your brand experiences business case so you feel confident when selling your brand experience plan to colleagues and the C-suite
- The Brand Experience Blueprint – practical tool used to help you build brand experiences
- Case Studies – CitizenM and Metro Bank
- How to measure brand experiences
- Deep dive into the context that shapes brand experiences (Brand Experience Environment)
- Case Studies: Standard Chartered Bank, KPN, Orange Group, DHL, Lego, Coca-Cola, Beats by Dre, Bose, Swisscom, Samsung, Mercedes, Findus Food, IKEA
- Practical exercises/group discussions – The first day we will continually dip into the Brand Experience Toolkit for tools and templates. This will help participants establish the relative importance of each part of the Brand Experience Environment to their organisation
Day 2: Building your Brand Experiences on Solid Foundations ⇓
- Apply then evaluate frequently used but misunderstood branding concepts: brand values, essence, promise, positioning and personality (Brand Experience Essentials)
- Practical exercises/group discussions – Tools and templates from the Brand Experience Toolkit will be used to help participants apply each Brand Experience Essential to their organisation. At this point an emphasis will be placed on integrating the Brand Experience Essentials so they work together
- Case Studies – Bank of Singapore, Coca-Cola, Virgin Atlantic, British Airways, Automobile Association, Burberry, Marlboro Classics, Michelin, Boehringer Ingelheim, Labanita, Standard Chartered, Turkcell, Qatar Airways, Pfizer, Goody, Triodos, BlackBerry, Fred Perry, Barbour, Wendy’s, TAG Heuer and Harrods
- Explore each area in depth so your brand experiences are built on solid foundations
- Connect your Brand Experience Essentials with the Brand Experience Environment to enhance the relevance of the experiences you build
Day 3: Bringing your brand experiences to life ⇓
- Tie everything together – consider how you can bring your brand experiences to life through employee behaviour, communications, and design (Brand Experience Enablers)
- Practical exercises/group discussions – Various tools and templates from the Brand Experience Toolkit will be used to help participants understand how each Brand Experience Enabler can bring their brand to life
- Case Studies – AirAsia, DHL, Nestlé, Sky Arabia, eBay, Line, Procter & Gamble, SNCF, Foxtel, Vodafone, BMW, Heineken, Qatar Airways, Etisalat, and Dunkin’ Donuts
- Particular emphasis is placed on how these three areas should work together so you can deliver consistently more relevant experiences
- Put your outline plan to the test in a fun simulation
For further information please call: +44 (0)1372 308547
or click on the brochure tab below
“The three days spent working with the trainer proved to be quite a paradigm shift. This has changed the way our business looks at not only our products but more importantly our customers and the experiences our products enable us to deliver in the marketplace.”
- Past Client
“The trainer really knows what he is talking about when it comes to branding.”
- Past Client
“The course was relevant and informative; above all, though, it was engaging — something that’s quite hard to do when you have a lot of information to take in and process.”
- Past Client
