AIR SERVICES DEVELOPMENT: CONNECTING AIRLINES, AIRPORTS & TOURISM BOARDS…
Address Key Issues
Equips executives and managers with deep knowledge across the most critical elements of route development
Gain A Full Understanding
Frontline lessons learned from successful cases of how airports and tourism entities have engaged with carriers to build sustainable airlift
Key Takeaways
Allowing airlines and airports to better understand how to build successful business cases
Gain insider perspectives
This Masterclass in Air Services Development equips executives with deep knowledge across the most critical elements of route development, allowing airlines and airports to better understand how to build successful business cases and frontline lessons learned from successful cases of how airports and tourism entities have engaged with carriers to build sustainable airlift.
The course covers a wide variety of topics within route and air services development, but most importantly brings real-life, current case studies to attendees. Case studies only available from a trainer that has held key positions within airlines, represented tourism boards at the Government level, and, has been inside the minds of airports, thus understanding what each side requires from air services negotiations, and, how to find the common way to bring successes to all.
Topics include, but are not limited to: Understanding air services development; The airport today, and, managing new route opportunities; From the airlines perspective – why should we fly to your airport/destination; Understanding incentives and marketing support programmes; Airlift and its importance for tourism development; all of which will be delivered through practical cases from working with airlines to develop routes of strategic interest.
Designed for anyone interested in building new routes, and, sustaining their air connectivity, key attendees can be drawn from airport aviation and commercial teams, airline network planning, tourism boards, and Government development agencies personnel, as well as the civil aviation authorities. Learning from a globally acclaimed route development specialist that has worked alongside legacy carriers and LCC’s, as well as setting-up numerous bases of airlines for international airports.
IN JUST 3 DAYS YOU WILL:
- Gain a comprehensive overview and fresh perspective of route planning and air services development
- Understand the strategies, drivers, and constraints from both an airline and airport perspective in building air connectivity
- Focus on understanding what airports and tourism boards can offer through incentives and marketing support to push airlines to serve the destination
- Consider the most appropriate ways to engage with the different stakeholders to support route development business cases, and consider the key models employed by each to bring sustainable connections
- Acquire proven management techniques and models for success in working through a route development strategy
- Cover in-depth, and behind the scenes case studies explaining the success of how airlines, airports, and tourism boards can work in harmony to deliver success
MEET YOUR TRAINER
With nearly 30 years in the aviation and travel industry; with a focus on managing commercial links between airlines, airports, and tourism boards, our Expert Trainer has broad experience from holding leadership positions at a variety of travel businesses across Europe and the Americas and providing consultancy services across the globe. He is also a Professor of Aviation and Management at International Universities and a regular speaker at aviation-related international conferences.
Organisations that will benefit:
- Airports
- Government Officials
- Airlines
- Tourism Boards
Who will attend:
- Senior Management
- Business Development Leaders
- Aviation Regulatory Officials
- Network Planning and Strategy Leaders
- Tourism Promotion Leaders
COURSE AGENDA
Day 1: Understanding Air Service Development ⇓
- How to ensure a better link between airlift and tourism development
- The Airport Today: New Opportunities?
- Understanding the role of the airport in bringing airlines and destinations closer
- Case Studies:
- Working with low costs vs traditional carriers – what do the different airlines require from incentives and support, and, how can airlines and tourism boards work with both?
- Budapest Airport – Gaining success when your national carrier goes out of business. How airports develop route networks supporting multiple airlines as a precursor to success
- Group Exercise: Developing the best deal; do we want airlines to focus on volume, or do we need the airlines to build connectivity to the destination (volume vs frequency debate)
Day 2: The Airlines Perspective ⇓
- Why should we Fly?
- Network Planning and re-thinking the vision – optimization and new opportunities
- The relevance of data, market research, and analytics to support route proposals
- Negotiating with airports
- Building the airline-airport relationship
- Incentives & Marketing Support Programmes
- Building joint campaigns with Tourist boards and Government agencies
- Case Studies:
- The Ryanair story – From third-tier airports to making in-roads to the main hubs. Comparison with easyJet and Wizz Air will also be undertaken
- Building a low-cost, leisure airline – The Case of Rouge and Air Canada
Day 3: Airlift & its link to Tourism Development ⇓
- Working with the airport authority – building a joint approach
- The impact of new airlift and the ‘tourism multiplier effect’
- Measuring ASD Success
- Building commercial goals and working with airlines on route development
- After 3 years… What next? When is a route sustainable?
- Case Studies:
- Building a route incentive: The Case of Portugal and how the tourist board moved from outdoor advertising to supporting airline routes
- The case of Tourism Australia and building route development from the Chinese market
For further information please call: +44 (0)1372 308547
or click on the brochure tab below
“Very well presented course with real-life case studies which I can apply to my daily work immediately.”
- Past Client
“An excellent 3 days covering the essentials of Air Service Development. I recommend this course to every airport manager keen to attract increased flight traffic for the short-term and long-term. Clear instruction and immediately relevant case examples."
- Past Client
