• UNDERSTAND THE AVIATION VALUE CHAIN • ADDRESS PRACTICAL CHALLENGES • DRIVE PROFITABLE PERFORMANCE

The 3 Day Masterclass in commercial Aviation is designed to bridge knowledge gaps and bring true business advantage. The course is aimed at aviation professionals seeking to expand their knowledge of business aviation; including updates on the key opportunities and challenges being faced by the industry; regulation, safety, and key lessons learned. The course is interactive and provides a number of case studies to explore new and emerging topical areas of the business

Address Key Issues

Learn which players make money in the aviation value chain and why

Gain A Full Understanding

Discover how effective commercial planning can drive profitable performance

Key Takeaways

Gain insight into the unique challenges of starting a new airline

Gain deep knowledge across the most critical elements of aviation

This 3 Day Masterclass in Aviation Introduction equips anyone interested in the aviation industry with a deep knowledge across the most critical elements of aviation.

The course covers a wide variety of topics within aviation, but most importantly brings real-life, current case studies to attendees. Case studies only available from our Experts who sit on the Board of organisations such as: Hong Kong Express, VietJet Air, and Peach during critical transformation and scaling periods.

Topics include but are not limited to: a history of aviation and macro indicators, overview of key industry players, regulatory background, commercial set-up, network planning, branding, commercial airline distribution, yield management, operations overview, flight operations, ground handling, quality & safety, and start-up lessons.

Designed for business and professionals new to the aviation industry or who are looking to potentially move into the industry. Learn from a globally acclaimed Expert

IN JUST 3 DAYS YOU WILL:

  • Review the history of aviation, the current challenges and where the future might lead
  • Learn about regulation, the deregulation of airspace and the Chicago Convention and the Freedoms of the air
  • Learn about topical subjects including the Middle East market, recent airline failures, Brexit, NDC the new IATA industry standard
  • Address aircraft orders -current backlog orders and how to adapt and address
  • Discuss capacity growth and how to maximise revenue
  • Gain an understanding of the different business models employed in aviation
  • Explore the differences between fixed and variable costs along with the other cost drivers impacting the industry
  • Understand post holder responsibilities and how to develop a flight safety ‘just’ culture along with the implementation of safety, quality and airworthiness management systems
  • Know how to make the right decision on aircraft type
  • Follow the process of aircraft acquisition from selection to eventual delivery

MEET YOUR TRAINER

With 15 years’ experience in full-cycle recruitment and development of global talent covering a wide variety of industries in Asia, our Trainer is an expert in talent build across the aviation, loyalty, and the travel technology sectors. In addition, he is a specialist in driving innovation and talent productivity across organisations via technology, data visualisation, and performance management structuring. His classroom sessions include a rich introduction to the aviation sector garnered during the set-up and transformation of several low-cost carrier airlines in Asia-Pacific.

Organisations that will benefit:

  • Airports
  • Airlines
  • Aviation Authorities
  • Banks & Financial Institutions
  • Investment Banks
  • Private Equity & Hedge Funds
  • Suppliers
  • Law Firms
  • Consultants & Brokers
  • Government

Who will attend:

  • C-Level Executives
  • Airport Directors
  • Business Development & Sales
  • Marketing
  • Asset Management Professionals
  • Aircraft Leasing Analysts
  • Finance Professionals
  • Investors
  • Advisors
  • Planners

COURSE AGENDA

Day 1: AN OVERVIEW OF THE BASICS ⇓

  • Trainer self-introduction / course overview/speed networking
  • Industry Structure ‘The Big Picture’
  • Key players and the roles they play
  • Industry financial performance and forecasts
  • Air traffic growth, future market demand, and its cyclical nature
  • Regulatory Framework
  • Deregulation- open skies and EU liberalization
  • Liberalization in Africa, Asia, and the Middle East
  • Discussion – Post COVID-19 world and industry structure
  • Exploring Business Model Variants in The Airline Segment
  • Case Study – Singapore Airlines – full-service network carrier
  • Low-Cost Carrier Deep Dive
  • Key success factors and failure factors
  • Adaptation to different markets and competition
  • Case Study
    • The rise of Spirit Airlines – Largest ULCC in the Americas
    • JetBlue Innovation – Hybrid carriers and their success

Day 2: DEVELOPING A COMMERCIALLY DRIVEN AIRLINE ⇓

  • The Commercial Planning Process
  • Know Your Customer – KYC
  • Discussion – Market demand theory in the post COVID-19 world
  • Branding + Product
  • Real-time content generation
  • Distribution
  • Payment channels
  • Yield Management & Ancillary
  • New Alliance Emergence
  • Case Study – Design a commercial distribution for the post COVID-19 world

Day 3: OPERATIONS, SAFETY AND START-UP ⇓

  • Overview of Airline Operations
  • Overview of Operations Control
  • Overview of Ground Handling
  • Quality, Safety, and Security
  • Crisis Management
  • Airline Startup
  • Why do so many start-up airlines fail?
  • Ego vs Reality
  • Capital requirements for a success start-up
  • Case Study: EasyJet – What worked, what didn’t, and why it lasted
  • Case Study: FastJet – Why it’s so difficult to set up in Africa? Lessons for the future
  • Technology Advancement in Airlines
  • Dreamliner vs A350
  • BOOM – Supersonic commercial returns
  • Autonomous flight vehicles – Uber Taxi

For further information please call: +44 (0)1372 308547

or click on the brochure tab below

BROCHURE

IN-HOUSE

If you have a team of three or more, our experts can come to you!

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