From Virtual Reality, Podcasts, User-Generated Content, Hotels are at the forefront of new ways to engage with potential and existing customers. This is a comprehensive training course for professionals in the travel, tourism, adventure markets seeking to achieve true competitive advantage.
Digital Marketing: Strategy & Tactics for Hotels
Address Key Issues
Understanding and implementing effective long-term Digital Marketing through a holistic, omnichannel framework
Gain A Full Understanding
Learning from global best practice case studies from Digital Marketing leaders in Hotels – such as Intercontinental Hotels, Loews Hotels. Best Western, AirBnB, Gala Bingo, Ladbrokes plc and many more
Key Takeaways
Benefitting from a course the content of which is adapted in real-time to suit delegate areas of focus
Digital Marketing: Strategy & Tactics for Hotels
This is a comprehensive training course for Hotels professionals seeking to achieve true competitive advantage by understanding and implementing effective long-term Digital Marketing through a holistic and comprehensive framework.
This course is relevant for those with marketing experience but that have less exposure to online digital marketing channels, or those with experience in specific digital disciplines, who want to know how different channels can integrate to create an Omni-channel Digital Marketing strategy. It is also relevant for marketers who have been “doing” digital but want to sharpen their skillsets with new, cutting-edge approaches.
IN JUST 3 DAYS YOU WILL
- Optimise your digital marketing strategy using a holistic, omnichannel, interactive framework
- Understand how to use digital marketing to drive real commercial objectives and generate sales and, ultimately, long-term loyalty
- Discover the most effective digital and social media tools to drive your omnichannel Digital Marketing Analyse the impact of your Social Media strategy within the wider context of Digital Marketing
- Discover how to set your Digital Marketing Strategy using segment-based targeting
- Obtain a deep understanding of the relevant key performance indicators to measure Digital Marketing success
- Discover ways to be able to adapt your digital marketing strategy in real-time
- Deep insight into how Digital Marketing impacts your Omni-channel customer experience
- Identify the strategic levers which Digital Marketing offers to e-commerce or other digital businesses
MEET YOUR TRAINER
Our Expert Trainer is an award-winning speaker, trainer, and entrepreneur. Household names have entrusted her with their Brand and Customer Experience development including Hermès, Kaya Skin Clinic, Barclays Bank, Shell, Lloyds TSB, Accenture, eBay, Cisco, and other FTSE/Fortune 100 organisations, as well as Middle Eastern and Southeast Asian power players such as EASA Al Gurg, blibli.com, Lazada, Unilever, among others.
She is a passionate advocate of ‘wowing’ the customer, so her areas of expertise include Omni-channel Customer Experience, Customer Engagement Measurement, and Analysis, Retention and Life-stage Marketing, Live Chat/Chatbot Strategy and Execution.
She has consulted some of the most forward-thinking (r)etailers and digital players in the online gaming world, such as Ladbrokes plc, Betfair plc, and Gala plc. Her breadth of business expertise has equipped her to deliver cutting-edge programmes globally; from Manama to Dubai, London, Texas, Kuala Lumpur, Jakarta, Johannesburg, Singapore, Hong Kong, and Shanghai, she has inspired and enlightened audiences worldwide.
She is currently authoring a book on Omni-Channel Customer Experience.
Organisations that will benefit
- Hotels
Who will attend
- Digital Marketing Managers and Directors
- Social Media Managers and Directors
- Analytics/Insight Managers and Directors
- Revenue/Sales Managers and Directors
- CMOs
- Chief Commercial Officers
- Chief Customer Officers
- Entrepreneurs and Small Hotel Owners
COURSE AGENDA
Day 1: Focus on Strategy ⇓
- Big picture introduction
- The age of the digital consumer
- The Digital Customer: why Financial Services customers are super tech savvy and mobile!
- Digital Marketing Fundamentals
- The Digital Marketing Strategy 5-part PRACE model:
- Case studies: Metro Bank, Made.com
Day 2: Focus on Reach and Action ⇓
- Digital media channel effectiveness review and setting the ideal channel mix
- Targeting your audience
- Case Studies: Simply Business (Insurance); First Direct Bank
- Focus on Conversion
- Case Studies: Gambling industry – the Kings of Conversion Science
Day 3: Retention and Long-Term Engagement ⇓
- Predictive Marketing and Marketing Automation
- How to build long-term loyalty: tools and techniques from an omnichannel perspective
- Customer On-boarding and Touchpoint Analysis
- Engagement Techniques
- Customer Service and Success
- Case Study: Schuh.com, Metro Bank
- Focus on Analytics and Strategy Refinement
- Analytical tools to win new customers & retain existing customers
- Practical Exercise: Digital Marketing Strategy
- Personal Action Plan
- Course conclusion
“Very well presented course with real-life case studies which I can apply to my daily work immediately.”
- Past Client
“Fascinating course and a career-altering experience.”
- Past Client
“I was very impressed with how the trainer tailored the course to our needs. Excellent through and through.”
- Past Client
