Address Key Issues
Understand the moving parts required to run an effective eCommerce business
eCommerce Strategies 3.0 Masterclass
Gain A Full Understanding
Understand the consumer “decision tree” when shopping online and ways to best adapt your sites to maximise sales and avoid losing customers
Key Takeaways
Implement a strategic framework for creating an optimal experience for your customers across channels
eCommerce Strategies 3.0 Masterclass
This intensive course is designed for businesses to benefit from a comprehensive overview of eCommerce and understand the different components that are required to both commence and optimise an eCommerce business. The course is also designed to enable participants to evaluate eCommerce capabilities and platforms and help future-proof their business in a competitive landscape. Walk away from this course equipped with the strategies to optimise your customers’ digital experience, maximise loyalty, and ultimately profits.
IN JUST 3 DAYS YOU WILL:
- Understand the moving parts required to run an effective eCommerce business
- Evaluate your existing eCommerce capabilities and platforms
- Measure and optimise your eCommerce business from both an operational and a customer perspective
- Understand the consumer “decision tree” when shopping online and the best ways to maximize sales and avoid losing customers
- Utilise tools and techniques to ensure maximum retention and loyalty
- Implement a strategic framework for creating an optimal experience for your customers across channels
MEET YOUR TRAINER
Our Expert Trainer is an award-winning speaker, trainer, and entrepreneur. Household names have entrusted her with their Brand and Customer Experience development including Hermès, Kaya Skin Clinic, Barclays Bank, Shell, Lloyds TSB, Accenture, eBay, Cisco, and other FTSE/Fortune 100 organisations, as well as Middle Eastern and Southeast Asian power players such as EASA Al Gurg, blibli.com, Lazada, Unilever, among others.
She is a passionate advocate of ‘wowing’ the customer, so her areas of expertise include Omni-channel Customer Experience, Customer Engagement Measurement, and Analysis, Retention and Life-stage Marketing, Live Chat/Chatbot Strategy and Execution.
She has consulted some of the most forward-thinking (r)etailers and digital players in the online gaming world, such as Ladbrokes plc, Betfair plc, and Gala plc. Her breadth of business expertise has equipped her to deliver cutting-edge programmes globally; from Manama to Dubai, London, Texas, Kuala Lumpur, Jakarta, Johannesburg, Singapore, Hong Kong, and Shanghai, she has inspired and enlightened audiences worldwide.
She is currently authoring a book on Omni-Channel Customer Experience.
Organisations that will benefit
- All Forward Thinking Companies
Who will attend
- Corporate Professional
- Marketing Professionals
- Any professional with an interest in eCommerce
COURSE AGENDA
Day 1: Understanding the Landscape ⇓
- Covering the basics of e-commerce, participants will be walked through different eCommerce business models using best practice case studies
- Cutting-edge Ecommerce Fundamentals
- Understand ways to optimise your existing business, website and overall eCommerce platforms to ensure consistent success and growth
- The Ultimate Ecommerce Experience
Day 2: Essentials of Digital Marketing ⇓
- Critical elements to drive sales and convert customers
- Marketing your website
- Future-scoping: Social Commerce
- Insight into ‘Conversational’ / Social commerce platforms and how they are changing how customers shop
Day 3: Sustainable eCommerce: The Ultimate Customer Experience ⇓
- The Customer Experience Fundamentals
- What gets measured gets done
- Delivering Seamless Omni-channel Customer Experiences
- Practical Exercise: participants will work on an in-depth hand-on exercise setting their own E-commerce Strategy
- Personal Action Plan
- Wrap
“The course was just amazing! The trainer understands the individual challenges and helps you to ‘eat the elephant’ in bites. Compared with great example cases. As a coach and speaker, she is just incredible! It does not get boring for a minute. It is engaging and inspiring. Thanks for this great experience, I highly recommend her!”
- Past Client
“I was very impressed with how the trainer tailored the course to our needs. Excellent through and through."
- Past Client
