DRIVE YOUR SUCCESS IN HOTEL INVESTMENT & DEVELOPMENT

A thorough background on hotel development, investments and operations; learn about the various types of hotel investment models, operation, regulation, management, franchise strategies, and marketing aspects

Address Key Issues
Explore the different types of hotel developments and investment strategies

Gain A Full Understanding
Back up your hotel investment strategy with understanding and ability to develop sound financial models

Key Takeaways
Build and understand accurate and robust models for your hotel development deals

•INVESTMENT STRUCTURING • ASSET MANAGEMENT • REGULATIONS

This course aims to provide a thorough background on hotel development, investments and operations. The participants will learn about the various types of hotel investment models, operation, management and franchise strategies. The course takes a hand-on applied approach where participants learn how to develop proforma hotel models from scratch and use advanced tools in Excel to create flexible models that allow to easily evaluate hotel investments. Next, the course focuses on auditing models, and identifying pain points and critical assumptions, conducting stress-analysis, using simulations, scenario analysis and two-way tables.

IN JUST 3 DAYS YOU WILL:

  • Develop fully flexible hotel pro-forma models from scratch
  • Identify the strengths and weaknesses of hotel investments
  • Incorporate risk into your hotel model and conduct stress-testing simulations
  • Choose the right management and franchise structure for your hotel
  • Critically analyse and optimize price and promotion strategy

MEET YOUR TRAINER

Our Expert Trainer is a well-recognized expert in real estate and corporate finance with over 15 years of experience in the field. She has consulted for investment professionals in the USA, the Caribbean, Europe, Asia, Africa and the Middle East. She has advised on the development, acquisition and disposition of commercial real estate (hotel, office, industrial, residential and mixed-use), M&As – valuation, post-merger integration, and exit opportunities; corporate restructuring; and business plan evaluation. She has also served as an advisor in setting up REITs and the use of tax-deferred exchanges.

She researches in the areas of commercial real estate valuation, real estate asset pricing, real estate in a mixed-asset portfolio corporate governance, real estate investment trusts and corporate financing strategy and restructuring. Our Expert Trainer has written several book chapters and published over 30 articles in leading international journals including the Journal of Banking and Finance, Financial Management, Journal of International Money and Finance, Real Estate Economics, Journal of Real Estate Finance and Economics, among others and has presented at 100’s of international conferences. She has won multiple awards and grants for her work over the years.

Organisations that will benefit:

  • Hotel Groups
  • Real Estate Developers
  • Property Developers
  • Private Equity
  • Property Consultants
  • Property Management Companies
  • Investors
  • Banks
  • Hedge Funds

Who will attend:

  • Property & Hospitality Managers
  • Heads of Hotels/ Hospitality/Real Estate
  • Analysts - Financial, Business & Investment
  • Planners - Strategic, Business & Financial
  • Operations & Financial Managers

COURSE AGENDA

Day 1: Hotel Fundamentals; Hotel Investment Modelling ⇓

  • Introduction to Hotel Investment
  • Global and Regional Trends in Hotel Development and Hospitality
  • Case Study: Analysing the acquisition and repositioning of a hotel; Analysing the factors that go into the hotel investment decision
  • Hotels Cash Flow Analysis using Excel Examples: Hotel investment valuation model; building two-way sensitivity tables
  • Case Study: Hotel valuation; using comps and discounted cash-flow analysis

Day 2: Hotel Construction and Development; Modelling Waterfall Structures ⇓

  • Hotel Modelling Using Argus
  • Case Study: Hotel pro-forma analysis Argus
  • Hotel Construction and Development
  • Excel Examples: Construction template
  • Case Study: Modelling construction and development pro-forma cashflows for a hotel development project
  • Hotel partnership structures
  • Case Study: Modelling a cashflow waterfall structure with preferred returns, promote structure and IRR lookbacks

Day 3: Management and Franchising Contracts; Hotel Marketing ⇓

  • Impact of Regulation on Hotel Development
  • Franchise Agreements and Management Contracts
  • Grading and Hotel Set-up
  • Case study: Determining Hotel value proposition; examining strengths and weaknesses of a hotel business strategy; enhancing competitiveness through digital transformation
  • Marketing – The 4Ps in hospitality
  • Case study: Using Excel Solver to determine optimal room mix and pricing and achieve hotel’s target revenues.
    Investment Metrics

For further information please call: +44 (0)1372 308547

or click on the brochure tab below

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