Omni-channel Customer Experience for Hotels

In a mobile-focused world where Millennial travelers are shaping the travel market, a Hotel businesses need to be guest-centric.

  • The travel industry has one of the highest cart abandonment rates of any industry at 81.8% (Statista)
  • A recent survey of hotel apps showed that only 34% of hotel apps had been updated in 2016 and 20% hadn’t been updated since 2015 (Skift, 2017)
  • Last-minute hotel bookings are on the rise and up to 80% are now made on mobile

Address Key Issues
Learn to manage traditional silos and break through the benefit of the bottom line

Gain A Full Understanding
Learn from best practice across sectors and across channels – online, retail, mobile

Key Takeaways
Focus on practical review and implementation of change

Omni-Channel Customer Experience for Hotels

This 3-day intensive programme will offer Hotel Professionals a deep dive into understanding the intricacies of digital guest experience management. Armed with your pre-training exercise in reviewing your current digital guest experience, you will benefit from hands-on, practical training in selecting appropriate metrics, setting effective key performance indicators (KPIs) and using various tools and techniques available to understand your customers and delivering the best experience which will build loyalty.

IN JUST 3 DAYS YOU WILL

Understand the three key areas for Customer Experience (CX) Management – relevant for both the established CX professional, as a refresher, or for CX novices who are looking to sharpen their customer experience strategy creation and implementation.

MEET YOUR TRAINER

Our Expert Trainer is an award-winning speaker, trainer, and entrepreneur. Household names have entrusted her with their Brand and Customer Experience development including Hermès, Kaya Skin Clinic, Barclays Bank, Shell, Lloyds TSB, Accenture, eBay, Cisco, and other FTSE/Fortune 100 organisations, as well as Middle Eastern and Southeast Asian power players such as EASA Al Gurg, blibli.com, Lazada, Unilever, among others.

She is a passionate advocate of ‘wowing’ the customer, so her areas of expertise include Omni-channel Customer Experience, Customer Engagement Measurement, and Analysis, Retention and Life-stage Marketing, Live Chat/Chatbot Strategy and Execution.

She has consulted some of the most forward-thinking (r)etailers and digital players in the online gaming world, such as Ladbrokes plc, Betfair plc, and Gala plc. Her breadth of business expertise has equipped her to deliver cutting-edge programmes globally; from Manama to Dubai, London, Texas, Kuala Lumpur, Jakarta, Johannesburg, Singapore, Hong Kong, and Shanghai, she has inspired and enlightened audiences worldwide.

She is currently authoring a book on Omni-Channel Customer Experience.

Organisations that will benefit

  • Hotels

Who will attend

  • CX
  • Guest Experience
  • Marketing Manager
  • Digital Managers
  • Marketing Directors
  • Guest Experience Managers

COURSE AGENDA

Day 1: The Lightening Speed of Change in Business ⇓

  • Big picture introduction
  • Speed of change in business
  • Case Study – The changing nature of Hospitality: the Luxury Hospitality Industry
  • The Customer Experience Fundamentals
  • The Tools – technology drives capability

Day 2: Key Analytical Foundations ⇓

  • Long and short-term Analysis and Insight
  • Optimisation Strategies
  • Group Exercise: The Building Blocks – participants will work on their own Customer Experience Strategies, develop their optimisation strategies and consider who in the organisation is the best suited to the roles to ensure traction.

Day 3: Seamless Customer Experiences ⇓

  • Seamless Customer Experiences
  • Customer Engagement Strategies
  • Cultural Imperatives
  • Practical Case Study: participants will work on a specially-designed exercise to cement the learnings from the 3-days.
  • Personal Action Plan: participants will draw up a personal action plan to demonstrate where and how they will implement what they have learnt during the programme.
  • Course conclusion

IN-HOUSE

If you have a team of three or more, our experts can come to you!